The event was conceptualized by Mullen Lintas Delhi

FMEG company Havells India Limited has released a new campaign for magnetron water heaters, which is supported by induction-based heat transfer technology, which is only available for Havells. The induction-based heat transfer technology enables Magnatron water heaters to operate without any heating elements. This helps to heat the water immediately, thereby saving a lot of electricity. This event was conceptualized by Mullen Lintas Delhi, based on the possible impact of Havells Magnatron's energy saving. 

The advertisement is centered on a simple and warm concept, showing the possible positive effects of "energy-saving showers" due to the advantages of induction heat transfer technology. These stories connect two different people in seemingly different environments, and the benefits of one person using Havells Magnatron will accumulate on the other person. This reinforces the idea that the simple act of using Havells Magnatron hot water can do more and light up someone's dreams.

Ravindra Singh Negi, President of Havells Consumer Durables, said of the event: "Havells has been committed to introducing new and unique technologies and innovations in all of its product categories. Magnatron is one such technological innovation in the water heater category. This is India’s first water heater with induction heat transfer technology (iHTT), which aims to create a new market segment in the water heater category itself, which is different from the existing heating technology based on heating elements. iHT technology is super fast The speed of heating water and saving electricity further supports the greater commitment of Havells water heaters in power-saving showers." 

Mr. Azazul Haque, Chief Creative Officer of Mullen Lintas, said: "Our idea is to let Havells Magnatron represent a business, not sell a technology. This is a high-end water heater with exceptional technology, but we are not encouraging customers to buy one. Technology, but hope that they believe in a certain purpose. Thanks to its IHT technology, the purpose of the product’s power saving is to quickly heat the water so that the electricity saved during each shower can be used to improve those who do not have enough electricity."

The advertisement will be promoted through TV channels and other offline media.

Read more news about (Indian Internet Advertising, Internet Advertising, Indian Advertising, Digital Advertising India, Media Advertising India)

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